Congratulations to Diane Davi of St. Louis, winner of the two-piece luggage set offered as part of the recent online reader survey.

We are grateful to the respondents who helped us with this project. Based on your answers, it appears the magazine is well-received and read, but this Web site was a surprise to many, which is something our staff will address.

A regional calendar of events, in addition to the popular Travel Treasures department, would be welcomed by readers, as would the use of maps with the articles.

Check back with your online AAA magazine home in the coming months to participate in contests and more surveys. Your answers will help us to better serve you.

Thank you for belonging to AAA and for your support of the magazine.

Michael J. Right
Editor/Publisher

Reader Survey Results

Department Readership

In the News: 57% of respondents read this editorial department

Table of Contents: 38%                       

Common Cents: 62%            

Tank Trip: 55%

Travel Treasures: 79%                

Card Tricks: 31%

Tips on Travel: 88%                           

Driver’s Seat: 45%

Would you use a regional calendar of events in the magazine?

Yes: 83%                     No: 12%

Do you usually read most of the featured travel articles

Yes: 86%                     No: 7%

And are they helpful/entertaining?

Yes: 50%                     Sometimes: 40%

How can we improve articles to be more useful in your trip planning?

Suggest hotels: 52%                            

Trim stories: 2%

Suggest restaurants: 57%                

Include more information: 21%

Include events: 64%

Would you like to see maps as article illustrations?

Yes: 69%                     No: 19%

Do these ideas appeal to you as a new regular feature to the magazine?

Food/travel articles: 52%              

“Ask the expert” articles: 33%

“How to” articles: 31%              

Compilation of openings, events: 69%

Have you visited this Web site prior to today?

Yes: 30%                     No: 66%

How often do you read the magazine?

Once or twice a year: 4%

Three or four times: 19%

Five or six times: 76%